Small changes create a big impact.
Born in 2006 in the coastal town of Byron Bay, Australia, Afends was founded by Declan Wise & Jonathan Salfield off the back of a screen printing business they originally created to print band merchandise for punk & hardcore bands.
With the added culture of surf and skate injected into the
punk and hardcore movement of the 2000s, the Afends ethos and style evolved into the look and feel that they stand by today. Driven by environmental and social impacts, they strive to do what's best for people and the planet; to design and deliver durable, eco-friendly and timeless apparel that will last a lifetime.
Afends has proudly formed a global family of like-minded and creative individuals, united by a shared passion for
breathing the spirit of their lifestyles and values into the brand. They want to voice positive change and be the role models for people to think outside the box and question everything.
2015 was the start of a new era. After nine years of
designing, Deco & Jono began investigating ways of promoting
sustainability to consumers as well as the surf and fashion industries
where things had become less and less eco-friendly with the rapid growth
of fast fashion and use of unsustainable materials.
After some exploration and experimentation with the
natural choice and all around miracle plant, Hemp, Afends created their first range of Hemp Clothing, and to this day continues to create, promote and expand the Hemp Revolution.
Their philosophy ‘Question Everything’ is about inspiring
people to question what they hear and see, to educate themselves so they can make their own choices, develop their own opinions and have their
own unique voice.